Producers of the best daily sales planner and training tools for the automotive sales professional.

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The Objection Deck

Have you ever been stumped while selling? Stumbled over your words or unsure what to say to a difficult customer objection?Just like any professional athlete spends hours before the game to warm up and channel their focus, professional salespeople also need to practice and warm up, to deliberately lay the groundwork for success.Introducing the warm-up tool for you and your sales team, The Objection Deck- car sales objection flash cards. These casino quality playing cards come with 52 of the most common automotive sales objections. Warming up daily quickens recall and improves memory through recall and repetition. Practice and train by yourself, in a sales meeting or with your floor partner to never miss an opportunity again!It's time to take control of your own training (and your paycheck) by utilizing this professional training tool.Be rehearsed and ready in no time with The Objection Deck.Makes a great present or gift for the car, RV, marine, powersports and automotive sales professional in your life.


The Profit Diary

  1. An incredible VALUE compared to expensive training contracts

  2. A distraction free start to YOUR day

  3. Quickly calculate closing ratios and Ups needed to hit YOUR sales goal

  4. Sell MORE cars through the power of tracking, planning and focus

-A DISTRACTION FREE START TO YOUR DAY- AIDES WITH GOAL SETTING AND PLANNING- QUICKLY CALCULATE YOUR CLOSING RATIO AND UPS NEEDED TO HIT YOUR SALES GOAL


About Us

After over 25 years in the trenches of the retail car business I've seen it all!From internet pricing, Covid-19, market adjustments or whatever other new widget of the month was in vogue, there was always something new to supposedly help sell a car.The gold standard I always fell back on was a pen and pad of paper.Starting as a salesperson and progressing into Finance and Insurance, sales management and finally a dealer principal- tracking my ups and sales daily by hand had more of an effect on my success than any CRM or digital task reminder ever could.Which led me to the launch The Profit Diary. After years of frustration with software and apps not doing what was needed for success, I knew there was a better way!Now that I've seen it all and have accomplished my goals, I'm sharing this tried and true tool in confidence that our products will move the needle towards greatness in YOUR career.Welcome to the Profit Diary, The Profitable Way to Start Your Day.


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